Social Media and It’s Influence in Google’s Search Results

Welcome to the Social Search era. Back in February, Google announced it was going customize the search experience with it’s new Google Social Search. As an average user, I like the concept, but as a marketer and seo, I don’t at all.

Social media is playing a major role in your search engine marketing and it’s results. Are the results your being delivered fairly? I say no, you are being delivered two sets of search results. I’ll explain why, in a few minutes. But first, I want to explain the two different results, and how they effect you. The two results you are being delivered are Social Media results, and the Traditional Search results. As I like to say, your log in and log out of Google account results.

Google’s Social Search / Logged In

If you have a Google account, and you are currently logged in, you will be delivered search results tailored around your and your circle of friends likes. What this does is give your likes and your circle of friends likes, a priority. Meaning, they will “usually” be delivered on the front page of the search results, at, or near the bottom. Not all liked pages are treated equal and some are mixed within the results. Sounds good right? Wrong.

The only reason you are on the front page is because you and/or your circle of friends have liked that specific page and/or web site. If you unlike the page, it will be gone. The only people that will see your front page results are you and your circle of friends. To a complete stranger, or average web visitor, they will more than likely not be following you, or be in your circle of friends.

Google’s Traditional Search Results / Logged Out

If you log out of your Google account, or open a new browser, you will be delivered Google’s Traditional Search results. You will have a completely different search result, and you will not see any of your or your circle of friends likes. By simply being logged in or out, changes everything, and will change the way your results are delivered. Now, that you are logged out, or opened a new browser, you are not on the front page anymore. You are shuffled back in the search results where you would normally positioned.

I have taken some screenshots of my findings, to show you exactly what i mean. I did two searches, “how to start a blog” and “website marketing”. When I did these searches, I did them logged in and the same exact search logged out.

I have also highlighted whether I was logged in or not, the search term, and my liked websites. My liked websites are being displayed because I linked to them from my Google profile.

Website Marketing Search Results

How To Start A Blog Search Results

I hope that the examples above shed some light to how Google is delivering it’s results.

Yes, social search is the wave of the future and will have more of an impact everyday. The fact of the matter is, it’s just another small factor in the search algorithm. Another factor to consider is that a lot of times, people aren’t even logged into their Google accounts without realizing it. More factors to consider, some people disable their cookies, change browsers, and don’t save their browser history.

As of right now, Google is only getting user data from it’s own users, Twitter, Linkedin and has a limited amount from Facebook. Facebook considers Google a rival, so Google has only access to Facebook pages that are publicly available. That may change in the future, but I doubt it. Bing is the only search engine that has full access to Facebook’s user data.

As a marketer and seo, that changes everything. Now you have to optimize for the search engines and social media. So, which do you optimize for, both. I wouldn’t focus too much on optimizing for social media, you are not Lady GaGa or Ashton Krutcher. You don’t have millions of followers or circle of friends. When it comes down to it, you should spend 90% of your time optimizing traditional seo.

Personality, I don’t like this approach, and is likely to be abused by spammers. I don’t think just because you and/or your circle of friends likes specific a website, that it should change the structure of the results. The search results should be delivered normally, the traditional way, and just add the like statuses. Search engines have to consider that not everyone has the same taste, and everyone is different.

In the end, until the results are treated equal, regardless of who likes what, traditional seo is the way to go.

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let’s talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

Part 1: Content

When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly.

For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure, let me explain. Keyword density is the total number of times your keywords appear within the content of your web page, including text, hyper links, and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio.

To configure your keyword density ratio you must take the number of times a keyword appears in the content of your web site, divide it by the total number of words and that’s your keyword density ratio. I will give you a quick example of keyword “Marketing”:

Example:

The keyword “Marketing appears 47 times in text on your web page and if you have 315 words on your web page, your keyword density ratio would then be 15%.

Obviously the higher your keyword density is, the greater influence you’ll have getting the Search Engines to give you a better ranking. Becareful though, you don’t want to over repeat the same combination of words and/or sentences just to increase your keyword density. Your website could end up looking like a broken record.

Part 2: Hyper Links

How many times have you seen links that say “Click Here”? A lot huh! If you are currently using this type of linking or going to be linking, then you want to pay attention, because this is really important to your keyword density ratio. I am going to use my web site for these examples so that you can understand clearly.

Example #1

Click Here For The Absolute Truth To Internet Marketing & The Secrets To Online Wealth

If you were to use this type of linking in Example #1. The Search Engines would pick all the “Click Here” hyper links and would think that the words “click here” are keywords that describe the content of your web site.

So remove all the “Click Here’s” and replace them with keywords that describe your web site. That is the only way to increase your keyword density when you are using links. You should end up with something like this in Example #2:

Example #2

Inside Internet Marketing The Absolute Truth To Internet Marketing & The Secrets To Online Wealth.

Part 3: Images

First of all if you have images on your web site, the images don’t mean squat to the Search Engines. When the Search Engines robots crawl your web site, those images are nothing more than blank spots. The same blank spots are shown to the surfers that have arrived on your web site with the images turned off. You’ll find that many surfers surf the web with images turned off.

This is where the alternate tag (ALT Tag) comes into play. The ALT tag is used to describe your image to the surfers that surf the web with images off and most importantly, improves your keyword density. Here is an example of how to install the ALT tag in your images:

When describing the image you want to be very descriptive and use keywords. Most people don’t install their ALT Tag properly, for instance, on their logo image they’ll use “My Logo” in the ALT Tag. Which is the wrong way to effectively use the ALT Tag, there are no keywords in “My Logo”.

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