My Thoughts On Yahoo Ending Site Explorer

Yahoo has announced it will be ending Site Explorer. Yahoo is ending this service later on this year and Bing’s Webmaster Center will be your source stats and backlinks. Bing’s Webmaster Center is getting better and is rolling out new features and services.

I know that a lot of webmasters are very upset over this news, but I am not. I am actually thrilled about it.

Before I explain why, let me explain what Site Explorer is, in case you don’t already know. Site Explorer allows you to see how many pages are index, what pages are indexed and who is linking to you. The kicker is that everyone can see what you have for pages indexed and what you have for backlinks. All your competitor has to do is enter your url, and they’ll see all your backlinks. Now they know who you have for backlinks, they’ll start going after them.

I know, because I have done it. I don’t use this approach anymore. I have another way of getting tons of backlinks. Don’t get me wrong, it’s still a good way to get backlinks. I just choose a more natural approach, develop relationships and establish name recognition, rather coming off as search spammer or opportunist.

Google doesn’t show hardly anything for backlinks. I think this is why Google chooses not to display too many backlinks. We all know, Google is holding back, in that aspect. In my opinion, I think that is a good thing. I am all for it. It levels the playing field, doesn’t give anyone an unfair advantage and keeps people guessing.

Moreover, Yahoo’s Site Explorer was a lot more generous with it’s backlink feature. I still feel that Site Explorer was holding back too, but nearly as much as Google. Site Explorer seemed to be fairly reasonable with it’s backlink results. It gave you a “rough” idea to who was linking to you.

I personally don’t think that backlinks should be public. Yes, I said it. Only the site owner should know who is linking to them, not the competition. If you don’t know who their backlinks are, or how many they have, it eliminates the backlinking frenzy. In a sense, it will make linking more natural, have more quality and relevance. Google knows this, and has been gunning for this for years.

I personally like Bing’s approach. If you want to know what pages are indexed, the number of pages indexed and backlinks, then, you have to validate your web site. It gives Bing some control on who owns the web site and keeps your backlinks private.

There is so much spam, that it has gotten so out of control, it has cluttered the search results up. By making the backlinks private, and only the rightful owners having access, is a brilliant move.

I love the idea. It will level the playing field and have SEOs guessing. It’s like having a room full of people with the lights off, and the SEOs have the only flashlight. This gives the SEOs an unfair advantage, and the rest can do nothing but follow. Take the flashlight away, the unfair advantage is gone, and everyone has a standing chance.

The idea is to stop chasing for competitor’s backlinks, and focus more on quality content. The search engines wants you to have natural links, not schemes or search spam.

With that said, I am for it. It will make things in the SEO world a lot more interesting.

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let’s talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

Part 1: Content

When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly.

For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure, let me explain. Keyword density is the total number of times your keywords appear within the content of your web page, including text, hyper links, and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio.

To configure your keyword density ratio you must take the number of times a keyword appears in the content of your web site, divide it by the total number of words and that’s your keyword density ratio. I will give you a quick example of keyword “Marketing”:

Example:

The keyword “Marketing appears 47 times in text on your web page and if you have 315 words on your web page, your keyword density ratio would then be 15%.

Obviously the higher your keyword density is, the greater influence you’ll have getting the Search Engines to give you a better ranking. Becareful though, you don’t want to over repeat the same combination of words and/or sentences just to increase your keyword density. Your website could end up looking like a broken record.

Part 2: Hyper Links

How many times have you seen links that say “Click Here”? A lot huh! If you are currently using this type of linking or going to be linking, then you want to pay attention, because this is really important to your keyword density ratio. I am going to use my web site for these examples so that you can understand clearly.

Example #1

Click Here For The Absolute Truth To Internet Marketing & The Secrets To Online Wealth

If you were to use this type of linking in Example #1. The Search Engines would pick all the “Click Here” hyper links and would think that the words “click here” are keywords that describe the content of your web site.

So remove all the “Click Here’s” and replace them with keywords that describe your web site. That is the only way to increase your keyword density when you are using links. You should end up with something like this in Example #2:

Example #2

Inside Internet Marketing The Absolute Truth To Internet Marketing & The Secrets To Online Wealth.

Part 3: Images

First of all if you have images on your web site, the images don’t mean squat to the Search Engines. When the Search Engines robots crawl your web site, those images are nothing more than blank spots. The same blank spots are shown to the surfers that have arrived on your web site with the images turned off. You’ll find that many surfers surf the web with images turned off.

This is where the alternate tag (ALT Tag) comes into play. The ALT tag is used to describe your image to the surfers that surf the web with images off and most importantly, improves your keyword density. Here is an example of how to install the ALT tag in your images:

When describing the image you want to be very descriptive and use keywords. Most people don’t install their ALT Tag properly, for instance, on their logo image they’ll use “My Logo” in the ALT Tag. Which is the wrong way to effectively use the ALT Tag, there are no keywords in “My Logo”.


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